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Modern sustainable office building in Africa

About Us

At the Intersection of Development & Sustainability

Main Signal.org is an international advisory firm that combines 25+ years of global expertise with deep local market understanding to deliver transformative impact across Africa and beyond.

Our Mission

To accelerate sustainable development across Africa by providing world-class advisory services that bridge global best practices with local realities, driving measurable impact for communities, businesses, and governments.

Our Vision

A world where sustainable development is the standard — where every building, supply chain, and health system is designed for both human prosperity and planetary health.

Leadership

Our Founding Director

Visionary leadership driving sustainable transformation across Africa and beyond

Elizabeth Wangeci Chege - Founding Director of Main Signal

Elizabeth Wangeci Chege

Founding Director & Chief Sustainability Strategist

Biography

Elizabeth Wangeci Chege is a distinguished sustainability leader and board-level strategist with over 25 years of transformative impact delivering climate-smart solutions across five continents. As Founding Director of Main Signal and Energy Efficiency & Cooling Officer at Sustainable Energy for All (SEforALL), she bridges public and private sectors to influence global and African government policies on sustainable cooling, energy efficiency, and resilient infrastructure.

She serves as Board Secretary of the World Green Building Council—the first Kenyan and the first woman to hold a continental leadership position—where she brings proven expertise in corporate governance, ESG integration, and strategic policy formulation. Her leadership has pioneered green building adoption across Africa, opened new investment channels in sustainable infrastructure, and shaped climate policy at the highest levels, including with the African Union Commission and G20 Presidency.

As a pioneering force in sustainable development, she co-founded the Kenya Green Building Society and championed the establishment of green building councils across African nations, directly influencing sustainable infrastructure development for more than 700 million people. She also spearheaded the collaborative development and launch of the Africa Manifesto for Sustainable Cities and the Built Environment, establishing the strategic framework now guiding policy decisions and investments continent-wide.

Executive Leadership Experience

Sustainable Energy for All (SEforALL) | Global

Energy Efficiency & Cooling Officer | Continental Lead | 2022 - 2026

Drive policy advocacy and technical implementation for sustainable cooling, energy transitions, and building efficiency supporting governments in crafting climate action plans and financing mechanisms aligned with international commitments.

World Green Building Council | Global

Board Member | 2019 - Present | Vice Chair, Africa Regional Network | 2016 - 2021

Provide strategic governance oversight for the world's largest network of green building councils spanning 70+ countries. First Kenyan and first woman to hold continental leadership position.

WEB Limited | Kenya

Chief Executive Officer & Co-Founder | 2007 - Present

Built and scaled Kenya's leading sustainable construction consultancy, establishing market dominance in green building certification and delivering climate-smart solutions across East Africa's commercial, residential, and institutional sectors.

Kenya Green Building Society (KGBS) | Nairobi, Kenya

Founding Chairperson | 2011 - 2020

Built Kenya's premier green building industry body from inception, transforming it into the authoritative voice for sustainable construction policy and a leading policy influencer with government and private sector.

Credentials & Certifications

Education

  • MSc Sustainable Design Sciences, University of Sydney (2007-2011)
  • MSc Building Services, University of Sydney (2007-2011)
  • BTEC Higher National Diploma, Mechanical & Electrical Engineering, UK

Professional Certifications

  • LEED® Accredited Professional (Building Design + Construction)
  • Green Star Accredited Professional
  • IFC EDGE Master Trainer of Trainers (2023 - Present)
  • IFC EDGE Expert and Auditor - 1st in East Africa (2018)
  • Member, Institute of Engineering and Technology, UK (MIET)

Key Achievements

25+
Years Experience
50+
Certified Projects
700M+
People Influenced
$600B+
Investment Mobilized
  • First Kenyan and first woman to serve as Board Secretary of the World Green Building Council
  • Pioneered green building certification across East Africa, including first LEED and Greenstar projects in Kenya and Uganda
  • Developed Kenya's National Energy Transition and Investment Plan with targeted investments exceeding USD 600 billion
  • Spearheaded Africa Manifesto for Sustainable Cities, adopted by governments and investors continent-wide
  • Recipient of World Green Building Council Chair's Award 2020 for global leadership

Publications & Speaking Engagements

Speaking Engagements

COP28, Dubai, UAE (2023)

Speaker at Sustainable Construction Talks: "Unleashing the potential of sustainable construction in the Global South"

COP27, Sharm El-Sheikh, Egypt (2022)

New York Times Climate Forward Debate participant; Buildings Pavilion interviews on women in energy efficiency

COP26, Glasgow, Scotland (2021)

Keynote speaker on Cities, Regions & Built Environment Day; discussed Africa's opportunity in sustainable construction

World Green Building Council Congress (2023)

Panel on climate action in Africa: strategies for sustainable urban development and green job opportunities

Africa Climate Summit 2023, Nairobi

Policy advocacy and speaker on sustainable cooling and energy efficiency

COP25, Madrid, Spain (2019)

Roundtable representative for Buildings in Africa

COP23, Bonn, Germany (2017)

Speaker and Moderator on African sustainable cities

COP21, Paris, France (2015)

Contributor to Conference of the Parties on built environment climate solutions

Africa Regional Network Summit, Mauritius (2018)

Speaker on green building expansion across Africa

East Africa Property Investment Forum, Nairobi (2018)

Speaker on sustainable real estate investment

Task Forces & Advisory Roles

WorldGBC Net-Zero Buildings Expert Group Kenya Ministry of Energy - Energy Efficiency Committee Kenya Ministry of Public Works - Green Building Standards Kenya Bankers Association - Sustainable Finance Workstream Africa Energy Commission (AFREC) - MEPS Handbook Zero-Emission Vehicles Advisory Board (Kenya) UNEP/Cool Coalition Passive Cooling Working Group G20 Presidency Advisory (South Africa, 2025)

Our Values

What Drives Us

Globally Sophisticated

International perspective grounded in deep local market understanding

Impact-Driven

Every engagement designed to deliver measurable, lasting results

Innovative

Forward-thinking solutions at the intersection of sustainability and development

Trustworthy

25+ years of building relationships with governments, corporations, and NGOs

Human-Centered

People-first approach to sustainable development and policy

Pan-African

Continent-wide expertise with a truly global reach

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